Which Rolling Papers Sell Best? A Wholesale Buyer’s Guide from Le High

If you run a smoke shop, convenience store, or online retail business, rolling papers are a guaranteed staple. They move quickly, attract repeat buyers, and carry great margins. But with so many options flooding the market, it can be tough to know which ones will actually boost your sales.

At Le High, we specialize in supplying rolling papers and wholesale paper cones in Canada, and we’ve seen firsthand which products customers reach for time and time again. This guide breaks down the top-performing paper types so you can make smarter stocking decisions for 2025 and beyond.

Start with Customer Preferences

The truth is, there’s no single “best” rolling paper. What sells depends on who’s walking into your store. Some shoppers prioritize burn speed, others want flavor, and a growing number care about eco-friendly materials. That’s why carrying a balanced mix is the key to maximizing profits.

Rolling Paper Types That Consistently Sell

🌱 Hemp Papers – Clean, Natural, and Eco-Friendly

• Why they work: Made from unbleached, organic hemp, these papers are a hit with eco-conscious customers. They burn evenly, don’t overpower the product, and are seen as a healthier option.

• Best for: Smokers who want a natural, additive-free experience.

• Stock these brands: RAW Organic Hemp, OCB Organic Hemp, Skunk Brand.

🍚 Rice Papers – Thin & Slow-Burning

• Why they work: Rice papers are ultra-thin, producing very little ash and an extra-smooth smoking experience.

• Best for: Experienced rollers who want a light, clean burn without much paper taste.

• Stock these brands: Elements, OCB Ultra-Thin.

🌲 Wood Pulp Papers – Reliable & Beginner-Friendly

• Why they work: These are the classics—slightly thicker, easy to roll, and familiar to many. While they burn faster than hemp or rice, they’re affordable and always in demand.

• Best for: Beginners and customers who want something simple and familiar.

• Stock these brands: Zig-Zag (white classics), Smoking Brand.

🍓 Flavored Papers – Fun & Experimental

• Why they work: Flavored papers bring novelty to the smoking experience, adding fruity or sweet undertones. They’re especially popular with younger buyers and casual smokers.

• Best for: Customers who like variety and want to experiment.

• Stock these brands: Juicy Jay’s, Skunk Brand.

The Boom in Pre-Rolled Cones

If there’s one category reshaping the market, it’s pre-rolled cones.

• Why they work: They’re convenient, easy to use, and save time. Customers simply fill, twist, and light. No rolling skills required.

• Hot tip: Offer a variety of cone sizes—like King Size, 1¼, and minis—as well as hemp and unbleached options.

• Best sellers to stock: RAW (Classic & Organic), Elements, Vibes, King Palm (though technically wraps, they’re loved for the pre-rolled convenience).

For wholesale buyers in Canada, stocking pre-rolled cones in bulk is a no-brainer—they fly off shelves and deliver excellent margins.

Smart Buying Tips for Wholesalers

When you’re building out your paper section, keep these essentials in mind:

• Brand Recognition Matters: Customers ask for names they trust—RAW, Zig-Zag, OCB, Elements, Juicy Jay’s.

• Carry Multiple Sizes: King Slims, 1¼, and Single Wide cover most preferences.

• Go Natural: Unbleached and organic papers are trending.

• Combo Packs Win: Papers with included tips are convenient and sell quickly.

• Retail-Ready Displays: Wholesale cases that double as countertop displays make setup easier.

• Stay on Trend: Partner with a distributor (like Le High) who tracks the latest products so your stock is always fresh.

Why Partner with Le High?

At Le High Wholesale, we know the rolling paper game inside and out. From everyday classics to trending pre-rolls, we supply Canadian retailers with the exact products customers are asking for. With competitive pricing, reliable shipping, and a wide selection—including wholesale paper cones in Canada—we make sure your shelves never run dry.