Are Vapes Legal in Canada for Wholesale? A Guide for Retailers

If you’re a retailer thinking about adding vape products to your store, it’s essential to first understand Canada’s vaping laws. Wholesale distribution is legal, but it comes with a strict set of rules that every wholesaler and retailer must follow. At Le High Wholesale, we put compliance at the forefront so our retail partners can stock confidently and stay within the law.

The Short Answer: Legal, But Regulated

Yes, vapes and related products can be sold wholesale in Canada. However, this is a regulated industry designed to protect public health and prevent youth access. That means retailers and wholesalers must carefully follow both federal and provincial laws.

Federal Regulations: The Tobacco and Vaping Products Act (TVPA)

At the national level, vaping products fall under the Tobacco and Vaping Products Act (TVPA). Here’s what it covers:

• Manufacturing & Importing: Companies that make or import vapes usually need a CRA license and may have to comply with the excise tax stamping program.

• Nicotine Limits: Nicotine strength is capped at 20 mg/mL for all products sold in Canada.

• Ingredient & Volume Restrictions: Certain ingredients are banned, and there are size limits on e-liquid bottles (30 mL max) and pods (2 mL max).

• Packaging & Labels: Health warnings, nicotine content, and ingredient lists must appear clearly in both English and French.

• Advertising Rules: Strict limits are in place to prevent marketing that appeals to youth. This includes store displays, promotions, and online advertising.

Provincial & Territorial Rules: Added Layers of Compliance

On top of federal law, each province and territory sets its own standards. These can vary widely, but usually involve:

• Minimum Age: Most provinces require buyers to be 19+, with some (like PEI) setting the age at 21.

• Flavor Restrictions: Several provinces—including Nova Scotia, Quebec, and PEI—allow only tobacco flavors, while others permit mint or menthol. Specialty vape shops often have more flexibility than convenience stores.

• Display Rules: Some provinces require vapes to be hidden from view in retail environments.

• Sales Location Limits: In certain regions, only licensed vape shops can sell these products, excluding gas stations and convenience stores.

• Wholesale Permits: A few provinces, like Nova Scotia, require wholesalers to hold special licenses to legally distribute vaping products.

What Retailers Must Do to Stay Compliant

If you’re selling vapes or smoking accessories, compliance is non-negotiable. Key things to keep in mind include:

• Only stock products that meet Health Canada’s nicotine and ingredient standards.

• Double-check flavor restrictions in your province before placing wholesale orders.

• Train staff to verify customer age every time.

• Follow the rules on product displays and in-store advertising.

• Factor in the federal excise tax when pricing your products.

How Le High Wholesale Helps You Stay on Track

At Le High Wholesale, compliance isn’t an afterthought—it’s our standard. Here’s how we make sure you’re covered:

• We source only from trusted brands that meet Health Canada’s requirements.

• Our team keeps up with changing laws at both the federal and provincial levels.

• We provide retailers with clear product details to support legal labeling and in-store practices.

• Where required, we operate with the correct provincial wholesale permits.

By partnering with us, you get peace of mind knowing your inventory is fully compliant, authentic, and ready for sale.

Final Thoughts

The vaping market in Canada is growing, but success depends on understanding the legal framework. Wholesale distribution is legal, but only if every regulation is respected. With Le High Wholesale, you can be confident that your products are both high-quality and fully compliant—helping your business grow without legal headaches.